Innovative Business Models in Cultural Tourism: The Case of Cumalıkızık

Cumalıkızık, a UNESCO-listed Ottoman-era village in Bursa, demonstrates how innovative cultural tourism models can simultaneously preserve heritage and boost local economies. The study identifies key strategies that enhance visitor experiences while supporting sustainable economic growth for communities. Analysis of Tripadvisor reviews and Google restaurant ratings revealed actionable insights to differentiate Cumalıkızık's offerings, providing a blueprint for other culturally rich sites. This approach contrasts with traditional tourism models by prioritizing enrichment and sustainability, offering a scalable solution for heritage conservation through economic development.

Yucel, E., & Bayram Arlı, N. (2025). Innovative Business Models in Cultural Tourism: The Case of Cumalıkızık. Proceedings of the International Conference on Business, Management and Leadership, 2(1), 1–15. https://doi.org/10.33422/icbml.v2i1.963