Back in Time with Immersive Heritage Tourism Experience: A Study of Virtual Reality in Archaeological Sites

Virtual reality (VR) applications can evoke strong feelings of nostalgia and presence, significantly enhancing the tourist experience at cultural heritage sites. A study analyzing online reviews from users of the 'Back in Time Olympia' VR application at Greece's Archaeological Site of Olympia found that nostalgia, engagement through learning, and overall service experience are key determinants of VR-enhanced tourism. This insight is particularly relevant as immersive technologies like VR become more widely adopted, yet research on their impact on visitor experiences remains limited.

Bideci, M., & Bideci, C. (2023). Back in Time with Immersive Heritage Tourism Experience: A Study of Virtual Reality in Archaeological Sites. Information and Communication Technologies in Tourism 2023, 312–317. https://doi.org/10.1007/978-3-031-25752-0_33