Jingdezhen ceramic culture in the digital era: a qualitative inquiry into digital dissemination and platform innovation

Digital platforms are transforming the production, circulation, and interpretation of traditional ceramic culture, particularly in historically significant craft centers like Jingdezhen. This study reveals three key dynamics: platform visibility reshapes craft authority, hybrid identities emerge among artisans as educators and entrepreneurs, and tensions persist between cultural authenticity and commercial logic. Using qualitative methods—semi-structured interviews with 32 practitioners and digital ethnography of 58 livestreaming sessions on Douyin—the research integrates cultural ecology and platform ecosystem theory to provide insights for both scholars and heritage institutions navigating these evolving digital landscapes.

Huang, Q., & Chen, Z. (2026). Jingdezhen ceramic culture in the digital era: a qualitative inquiry into digital dissemination and platform innovation. Frontiers in Big Data, 9. https://doi.org/10.3389/fdata.2026.1752142