Satisfaction-non-based Factors in Repeat Demand for Tourism and Its Strategic Implications A Case Sutudy in Iwami Ginzan Silver Mine

Research on Iwami Ginzan Silver Mine reveals that repeat tourism demand is significantly influenced by non-satisfaction-based factors, such as anticipation and evolving preferences. These findings challenge conventional assumptions about visitor loyalty and highlight the importance of dynamic experiences in sustaining repeat visits. The study employed quantitative analysis to validate these factors' significance and proposed strategic implications for tourism management, emphasizing the need to incorporate non-satisfaction elements into long-term planning.

AKAZAWA, K., & SATOH, M. (2010). Satisfaction-non-based Factors in Repeat Demand for Tourism and Its Strategic Implications A Case Sutudy in Iwami Ginzan Silver Mine. Journal of Rural Planning Association, 29, 287–292. https://doi.org/10.2750/arp.29.287