Exploring Rural Discourses: Mobile App Representation of Hongcun, China in Tripadvisor

Mobile media significantly influence the representation and reproduction of rural places, as demonstrated by their portrayal of Hongcun, one of China's ancient villages. This study reveals that digital platforms like TripAdvisor shape rural discourses through associative terms such as 'gucunluo,' reflecting cultural heritage concepts. Using qualitative methods—intertextual analysis of images and reviews, walkthrough interdiscursivity, and literature review—the research uncovers the complexities of how these villages are digitally represented. Findings highlight the nuanced role of digital media in preserving rural narratives while also impacting visitor experiences and preservation efforts.

Cempaka Wijaya Murti, D., Guo, C., & Prayudi Ludvianto, M. (2025). Exploring Rural Discourses: Mobile App Representation of Hongcun, China in Tripadvisor. Tourism Culture & Communication, 25(3), 363–374. https://doi.org/10.3727/194341424x17266767567792