The Value to Visitors of Improving Visibility at Mesa Verde and Great Smoky National Parks

Improving visibility at Mesa Verde National Park can significantly enhance visitor experiences and willingness to pay, according to research applying contingent ranking methodology. This approach, rooted in Lancastrian consumer behavior theory, analyzes how visitors rank alternatives based on attributes like air quality, providing a robust measure of non-market benefits. While the study acknowledges potential biases in survey responses, it offers valuable insights into the economic value of preserving scenic resources in national parks.

Rae, D. A. (2019). The Value to Visitors of Improving Visibility at Mesa Verde and Great Smoky National Parks. Managing Air Quality and Scenic Resources at National Parks and Wilderness Areas, 217–234. https://doi.org/10.4324/9780429050084-24