A phygital approach to cultural heritage: augmented reality at Regaleira

Augmented reality (AR) applications can significantly enhance the visitor experience at UNESCO World Heritage Sites, offering immersive storytelling that bridges past and present cultural narratives. A study at Quinta da Regaleira, a landmark in Portugal's cultural heritage, demonstrated how AR apps can dynamize heritage spaces by providing contextual information, historical stories, and interactive experiences. The research employed qualitative methods to analyze outcomes for both heritage preservation and visitor engagement, identifying strengths—such as narrative depth—and limitations, while outlining future directions for such innovations. This phygital approach, blending physical and digital realms, offers a model for other heritage sites seeking to leverage technology for cultural expression.

Andrade, J. G., & Dias, P. (2020). A phygital approach to cultural heritage: augmented reality at Regaleira. Virtual Archaeology Review, 11(22), 15. https://doi.org/10.4995/var.2020.11663