Heterogeneous Preferences for Winter Nature-Based Tours in Sub-Frigid Climate Zones: A Latent Class Approach

Winter nature-based tours in sub-frigid climate zones, such as Shiretoko, Japan, cater to distinct visitor preferences that can be segmented into three groups. One group prioritizes wildlife observation, particularly rare eagles and detailed interpretation, while another favors adventure-focused drift ice experiences with little interest in eagles or guided explanations. A third segment falls between these extremes. This heterogeneity suggests that tour operators should tailor offerings to specific preferences rather than assuming universal appeal, ensuring both visitor satisfaction and profitability.

Shoji, Y., & Tsuge, T. (2015). Heterogeneous Preferences for Winter Nature-Based Tours in Sub-Frigid Climate Zones: A Latent Class Approach. Tourism Economics, 21(2), 387–407. https://doi.org/10.5367/te.2013.0350