The stunning birth of tourism on the islands of Ibiza and Formentera

A rapid tourism boom in Ibiza and Formentera during the Great Depression (1930–1934) was driven by entrepreneurial innovation, a factor often overlooked in traditional tourism development models. This study highlights how local entrepreneurs capitalized on shifting global demand, creating an internationally recognized tourist industry within a few years. By analyzing economic growth, environmental adaptation, and tourism dynamics, the research demonstrates that entrepreneurship played a pivotal role in Ibiza's transformation into a world-leading destination. The findings challenge conventional narratives by emphasizing human agency over structural or economic determinants.

Cirer-Costa, J. C. (2021). The stunning birth of tourism on the islands of Ibiza and Formentera. Island Studies Journal, 16(2), 323–340. https://doi.org/10.24043/isj.149