The Neoliberal Heritage Affect

Heritage values in UNESCO World Heritage Sites are increasingly shaped by neoliberal economic forces, transforming them from mere discourse into affective experiences tied to tourism commodification. This study reveals how Phong Nha-Ke Bang National Park and Hin Nam No National Park in Vietnam exemplify the interplay between emotional engagement and neoliberal entrepreneurship, highlighting the political economy of tourism's role in heritage transformation. The research employs a sociocultural anthropological approach to analyze these dynamics, emphasizing the shift from traditional heritage narratives to consumer-driven affective experiences.

Larsen, P. B. (2018). The Neoliberal Heritage Affect. Swiss Journal of Sociocultural Anthropology, 23, 24–32. https://doi.org/10.36950/tsantsa.2018.18.7290