A Travessia na Faixa de Pedestre em Brasília (DF/ Brasil): Exemplo de uma Intervenção Cultural

A significant cultural shift in pedestrian crossing behavior occurred in Brasília, Brazil, following a coordinated campaign involving key social agencies and the University of Brasília (UnB). Since 1997, nearly all drivers have respected pedestrian crosswalks, a change attributed to sustained advocacy efforts. The study reconstructs this intervention through document analysis and interviews, focusing on behavioral contingencies that drove the shift. Using concepts like macrocontingency and metacontingency, researchers interpret how structured social interactions can reshape public behavior at scale. This case exemplifies how targeted cultural interventions—supported by institutional collaboration—can achieve lasting societal change.

Sénéchal-Machado, V. L., & Todorov, J. C. (2012). A TRAVESSIA NA FAIXA DE PEDESTRE EM BRASÍLIA (DF/ BRASIL): EXEMPLO DE UMA INTERVENÇÃO CULTURAL. Revista Brasileira de Análise Do Comportamento, 4(2). https://doi.org/10.18542/rebac.v4i2.850