The billboardization of city entrances: Landscape and reframed identity

The proliferation of billboards at city entrances, particularly in protected areas like the Natural and Culturo-Historical Region of Kotor in Montenegro, significantly disrupts urban integrity and cultural identity. This phenomenon, termed 'billboardization,' introduces visual pollution that challenges the region's socio-cultural narrative and reframes its identity through altered perceptions of the urban landscape. The study focuses on the Adriatic highway's Jaz-Kotor section, a buffer zone within Kotor's protected area, analyzing how billboard accumulation affects the city's image and cultural heritage. By employing a case study approach centered on the concept of the 'image of the city,' the research highlights the neglect of this urban space in contemporary urbanistic discourse, emphasizing its role as a key factor in eroding Kotor's distinct identity.

Radović, D. (2023). The billboardization of city entrances: Landscape and reframed identity. Arhitektura I Urbanizam, (57), 26–35. https://doi.org/10.5937/a-u0-44938