Alpine Tourism and ‘Masked Transformation’: Salzburg and Tyrol before 1914

Tourism in the Austrian crownlands of Salzburg and Tyrol underwent a 'masked transformation' before 1914, blending modernization with persistence of traditional society. The study reveals that while tourism infrastructure expanded, many local customs remained intact, masking deeper societal changes. Researchers differentiate between adaptive (adjusting existing structures) and industrial transformations (dedicated tourism zones), highlighting the nuanced impact on host societies. This comparative analysis underscores tourism's dual role as both a driver of change and a preserver of tradition in alpine regions.

Cole, L., & Scharf, K. (2017). Alpine Tourism and ‘Masked Transformation’: Salzburg and Tyrol before 1914. Zeitschrift Für Tourismuswissenschaft, 9(1), 33–63. https://doi.org/10.1515/tw-2017-0003