How Moroccan Film Destination Attracts More Tourists

Film tourism significantly enhances destination appeal and sustainability, particularly for Essaouira, Morocco. Research demonstrates that film-inspired travel motivates tourists, boosting local reputation and economic benefits when paired with sustainable initiatives. The study employed mixed-methods approaches, including offline and online questionnaires targeting both tourists and locals, to assess perspectives on film-driven tourism. Findings highlight the transformative potential of integrating film narratives into destination marketing strategies, offering a replicable model for other regions seeking to leverage cinematic storytelling for sustainable growth.

ALHADDAR, M., & KUMMITHA, H. R. (2023). How Moroccan Film Destination Attracts More Tourists. Journal of Environmental Management and Tourism, 14(8), 2981. https://doi.org/10.14505/jemt.v14.8(72).01