A Study of Expectation and Satisfaction with Shiretoko Tourism Among Shiretoko Tourists and Travel Trade

Tourists visiting Shiretoko exhibit higher satisfaction with their experience than tourism operators anticipate. Despite modest expectations regarding the site's attractions and services, visitors report greater fulfillment, indicating that their actual experiences surpass initial anticipations. This discrepancy underscores the importance of maintaining Shiretoko's natural value while strategically leveraging user feedback to sustain its appeal for eco-tourism. The study employed a comparative approach, analyzing tourists' perceptions against those assumed by tourism operators to identify gaps and inform conservation and tourism strategies.

KOSUGE, T., & FURUYA, K. (2014). A Study of Expectation and Satisfaction with Shiretoko Tourism Among Shiretoko Tourists and Travel Trade. Landscape Research Japan Online, 7(0), 9–16. https://doi.org/10.5632/jilaonline.7.9