Zur Bedeutung des Faktors Nachhaltigkeit für die Unternehmenskommunikation am Beispiel des Kuratoriums UNESCO-Weltkulturerbe Museumsinsel Berlin

A study on the Museumsinsel, Berlinreveals that while member companies of its Kuratorium value social engagement significantly, they rarely communicate their involvement externally. This discrepancy suggests potential for greater emphasis in internal corporate communication. The research, based on qualitative analysis of interviews with representatives from the Kuratorium and Stiftung Preußischer Kulturbesitz, explores how sustainability and Corporate Social Responsibility (CSR) are prioritized within these companies' engagement strategies.

Kittelmann, G. (2015). Zur Bedeutung des Faktors Nachhaltigkeit für die Unternehmenskommunikation am Beispiel des Kuratoriums UNESCO-Weltkulturerbe Museumsinsel Berlin. Freie Universität Berlin. https://doi.org/10.17169/REFUBIUM-9107