Authenticity and place attachment as dual pathways for sustainable tourism in the historic Quanzhou West Street, China

Research on Quanzhou West Street, a UNESCO-listed heritage site, reveals that both tangible and experiential authenticity significantly enhance visitors' emotional connection to the place, reinforcing sustainable tourism. The study found that object-related authenticity (physical heritage features) and existential authenticity (cultural engagement) positively influence place identity and dependence, with place identity acting as a mediator between authenticity and functional reliance on the site. This dual pathway suggests that preserving historic fabric while fostering authentic cultural experiences is crucial for long-term sustainability. The findings underscore the need for integrated conservation efforts, visitor management to prevent over-commercialization, and community involvement in governance. The research provides actionable insights for managing historic urban landscapes sustainably.

Zhu, Y., Han, G., Zhuang, J., & Wang, M. (2025). Authenticity and place attachment as dual pathways for sustainable tourism in the historic Quanzhou West Street, China. Scientific Reports, 15(1). https://doi.org/10.1038/s41598-025-28662-7