Analisa Brand Reputation Wisata Daerah Menggunakan Sentimen Data Twitter (Studi Kasus:Museum Sangiran Kabupaten Sragen)

Sentiment analysis of Twitter data reveals that public opinion on social media significantly influences the perception and development of regional tourism, particularly at the Sangiran Early Man Site in Sragen Regency, Central Java. This UNESCO World Heritage Site, renowned for its rich deposits of early human fossils, faces both positive and negative public sentiment regarding its conditions and services. The study categorizes these opinions into positive, negative, and neutral sentiments, demonstrating that social media serves as a powerful tool for both promoting and critiquing local tourism destinations. By leveraging Twitter data, the research highlights the potential impact of digital public opinion on tourism management and development strategies.

Nugroho, F. P., & Pambudi, Y. D. (2020). Analisa Brand Reputation Wisata Daerah Menggunakan Sentimen Data Twitter (Studi Kasus:Museum Sangiran Kabupaten Sragen). Jurnal Informa : Jurnal Penelitian Dan Pengabdian Masyarakat, 6(1), 40–45. https://doi.org/10.46808/informa.v6i1.172