Identifying the Potential of Health Tourism in Pasargadae Region, Iran

A study identifies Pasargadae, Iran, as a high-potential region for developing health tourism, leveraging its unique attractions and strategic location. The research assesses the feasibility of establishing a health tourism center or village in this UNESCO World Heritage Site, focusing on strengths, opportunities, challenges, and threats (SWOT analysis). By analyzing sustainable development pathways, the study provides guidelines to transform weaknesses into opportunities and maximize existing advantages. This approach aims to bolster Iran's emerging health tourism sector, offering a competitive edge through strategic planning and resource utilization.

Gerami, F., Zohreh Hosseini, S., Nakhaei Ashtari, M., & Fadaei, H. (2019). Identifying the Potential of Health Tourism in Pasargadae Region, Iran. Athens Journal of Tourism, 6(4), 277–292. https://doi.org/10.30958/ajt.6-4-4