Cultural Tourism in Georgia: Opportunities at Global and Local Levels

Cultural tourism in Georgia holds significant potential for preserving and promoting the country's rich heritage, including its UNESCO World Heritage Sites like Mtskheta. The study reveals that despite challenges such as the COVID-19 pandemic, there is a strong demand for cultural tourism, with Georgian tour companies offering diverse experiences that attract tourists. While current efforts primarily focus on UNESCO-listed sites, there remains untapped potential to further develop this sector through innovative approaches, including the implementation of digital technologies and robust quality control mechanisms. The research employed both qualitative and quantitative methodologies, analyzing state documents, projects, and cultural tours organized by local companies to assess the landscape and opportunities in Georgia's cultural tourism industry.

Koblianidze, T., & Sachaleli, N. (2020). Cultural Tourism in Georgia: Opportunities at Global and Local Levels. European Scientific Journal, ESJ, 16(34), 1. https://doi.org/10.19044/esj.2020.v16n34p1