Research on the Driving Force of Brand Image Design of Household Porcelain from the Perspective of Jingdezhen Ceramic Industry Development

Jingdezhen's ceramic industry, particularly its household porcelain brand image design, is driven by intellectual property protection, marketing reforms, and cultural exports. The study highlights the 'marking consciousness' from ancient Chinese ceramics as a precursor to modern brand image thinking. It analyzes three development stages: post-1949, 20th-century technological transformation, and the 21st century, focusing on Jingdezhen's iconic 'Jiu Duan Shao' brand. The research aims to bolster independent brand consciousness in Jingdezhen porcelain by examining these driving forces.

(Ed.). (2023). Research on the Driving Force of Brand Image Design of Household Porcelain from the Perspective of Jingdezhen Ceramic Industry Development. Frontiers in Art Research, 5(6). https://doi.org/10.25236/far.2023.050607