Pautas estratégicas para la mejora de la experiencia turística en el destino Topes de Collantes, Cuba

A comparative analysis of online reviews from TripAdvisor between Viñales Valley and Topes de Collantes, Cuba, revealed key factors contributing to visitor dissatisfaction at the latter site. These included perceived loss of authenticity, value for money concerns, insufficient service information, limited tourism diversification, and accessibility challenges, particularly during the rainy season. The study employed mixed-methods research, integrating natural language processing, sentiment analysis, descriptive statistics, and expert consultations to develop 20 strategic guidelines aimed at enhancing the tourist experience in Topes de Collantes. These guidelines focus on preserving cultural authenticity, improving service quality, refining tourism communication, diversifying offerings, and addressing connectivity issues. The proposed strategies are designed to guide destination management toward a more sustainable and visitor-aligned tourism model.

Quintana Cala, J. F., Rodríguez Rodríguez, A., Acosta Mesa, S. F., & Robert Beatón, M. O. (2026). Strategic guidelines for improving the tourist experience in the Topes de Collantes destination, Cuba. Revista San Gregorio, 1(Especial_3), 55–66. https://doi.org/10.36097/rsan.v1iespecial_3.3769