Digital Journey Through Fez's Historic Medina

Digital technologies significantly enhance sustainable tourism and cultural heritage preservation in the historic Medina of Fez. A mixed-methods study combining literature review, stakeholder interviews, and online review analysis reveals that platforms like augmented reality (AR) and AI-powered guides deepen visitor engagement while fostering responsible tourism practices. These tools provide immersive, personalized experiences that strengthen connections to Fez's rich history, supporting both conservation efforts and the tourism sector. The findings underscore the potential of digital interventions to balance heritage preservation with modern tourism demands.

Zaifri, M., & Mehdi, B. (2024). Digital Journey Through Fez’s Historic Medina. Promoting Responsible Tourism with Digital Platforms, 72–89. https://doi.org/10.4018/979-8-3693-3286-3.ch005