Qiantang River (Hangzhou section) leisure tourist area planning based on traditional ancient poetry and modern urban imagery: netnographic methods and natural language processing analysis

A study on the Qiantang River (Hangzhou section) leisure tourist area reveals that natural beauty and cultural connotations significantly influence tourists' positive emotional responses. Using natural language processing analysis of ancient poetry and modern social media comments, researchers identified that attractions like Gu Shan Park and Yaoling Cave evoke strong positive emotions due to their scenic landscapes and peaceful environments. Additionally, cultural sites such as Lingyin Temple and Guangfuchan Temple were highly appreciated for their profound cultural significance. The research also highlights the dominance of 'travel' and 'time' themes in modern social media discussions, reflecting contemporary leisure activities and time perception shifts. This study provides a data-driven approach to planning culturally rich and emotionally resonant tourist areas.

Yang, S., Feng, J., Chen, Y., Zheng, L., & Feng, Y. (2025). Qiantang River (Hangzhou section) leisure tourist area planning based on traditional ancient poetry and modern urban imagery: netnographic methods and natural language processing analysis. Journal of Asian Architecture and Building Engineering, 25(5), 5116–5140. https://doi.org/10.1080/13467581.2025.2542301