Applying QFD and Kano Model to Experience Design for Cultural Tourism on Mobile Device: An Example of Leifeng Pagoda, Hangzhou, China

A combination of Quality Function Deployment (QFD), Kano model, and scenario-based design effectively guides the development of user-friendly mobile applications for cultural tourism. The study highlights that prioritizing controls design, navigation, information architecture, text content accuracy—especially regarding pagoda culture—and precise GPS positioning significantly enhances software usability and tourist experience at Leifeng Pagoda, a UNESCO World Heritage Site in Hangzhou, China. Additionally, it emphasizes the importance of providing historical context, site details, and essential services like traffic, catering, and accommodation information to meet tourists' core needs.

Zhu, S. S., & Tu, X. Y. (2014). Applying QFD and Kano Model to Experience Design for Cultural Tourism on Mobile Device: An Example of Leifeng Pagoda, Hangzhou, China. Advanced Materials Research, 905, 647–650. https://doi.org/10.4028/www.scientific.net/amr.905.647