Bateau ivre

An innovative augmented reality (AR) installation on the Seine River, 'Bateau Ivre,' demonstrated how real-time image processing could transform public perception of urban landscapes. By projecting non-realistic visual effects—such as contouring and particle systems—onto Paris's riverbanks from a moving boat, the project offered an alternative to traditional tourist views, immersing viewers in a surreal, artistic experience accessible without specialized equipment. The study highlighted AR's potential as a mobile outdoor medium, blending technology with art while engaging large audiences through nightly video projections. This approach challenges conventional representations of World Heritage Sites by integrating dynamic, non-realistic elements into the viewing experience.

Jacquemin, C., Chan, W. K., & Courgeon, M. (2010). Bateau ivre. Proceedings of the 18th ACM International Conference on Multimedia, 1353–1362. https://doi.org/10.1145/1873951.1874218