Cost of Services and Performance of the Tourism Industry in Kenya

A negative correlation exists between the cost of services and the performance of Mount Kenya National Park's tourism industry, indicating that higher prices lead to reduced visitor engagement and potential revenue loss. While a majority (60%) of tourists deemed service prices as reasonable or fair, many were unable to utilize all available offerings due to perceived high costs, suggesting room for price adjustments. The study, conducted through a desk review methodology analyzing empirical literature, highlights the importance of cost in determining tourism performance and calls for future research to include local tourists and employ unbiased observation methods to assess service quality.

Mosiara, S. (2021). COST OF SERVICES AND PERFORMANCE OF THE TOURISM INDUSTRY IN KENYA. Journal of Hospitality and Tourism, 1(1), 31–41. https://doi.org/10.47672/jht.766