Study on the international tourism development path of Liangzhu Ancient City Ruins Park

Liangzhu Ancient City Ruins Park, recognized as a UNESCO World Heritage Site, can leverage international tourism to preserve and promote its 5000-year-old Chinese civilization. The study identifies five key strategies for international tourism development: creating Liangzhu cultural IP, internationalizing tourism marketing, services, products, and heritage protection. These approaches aim to enhance global visibility and influence while safeguarding the site's cultural significance. The research provides a structured path for balancing tourism growth with heritage conservation, offering insights applicable to other World Heritage Sites.

Zhou, B. (2021). Study on the international tourism development path of Liangzhu Ancient City Ruins Park. E3S Web of Conferences, 251, 2007. https://doi.org/10.1051/e3sconf/202125102007