Local Government Social Media Strategy for Public Awareness and Heritage Preservation

A local government's social media strategy for the UNESCO-listed Cosmological Axis of Yogyakarta demonstrates effective public engagement in heritage preservation. By leveraging Instagram, the approach combines visually engaging narratives, infographics, and live event coverage to segment content for residents, tourists, and cultural enthusiasts. This method bridges traditional Javanese cosmological values with modern digital communication techniques, providing a replicable model for preserving heritage sites in the digital age. The study employed qualitative methodologies, including in-depth interviews, observations, and focus group discussions, to analyze the strategy's impact on awareness and preservation efforts.

Ayu Ardhanariswari, K., Hendariningrum, R., Rachmawati, I., & Wahyu Pratiwi, K. (2025). Local Government Social Media Strategy for Public Awareness and Heritage Preservation. SHS Web of Conferences, 212, 4039. https://doi.org/10.1051/shsconf/202521204039