Local Visitors’ Pro-Environmental Intentions at Hail Heritage Sites: An Extended Norm Activation Model

Place attachment is the strongest predictor of pro-environmental behavioral intentions among local visitors to Hail heritage sites in Saudi Arabia, according to a study that extended norm activation theory (NAT). The research, based on data from 503 valid responses out of 600 questionnaires, revealed significant relationships within the adapted NAT model. This finding highlights the importance of cultural connection in shaping environmental behavior at heritage sites and provides valuable insights for effective site management strategies.

Abdel Azim Ahmed, T. S., Nassr, A. H., Kassem, A. M., Ragab, A. M., & Njoya, E. (2025). Local Visitors’ Pro-Environmental Intentions at Hail Heritage Sites: An Extended Norm Activation Model. https://doi.org/10.20944/preprints202510.0837.v1