Liangzhu Cultural Heritage Speaks to the World. Hangzhou Narratives and Practices of Sustainable Urban Development

Liangzhu cultural heritage, recognized as a UNESCO World Heritage Site, plays a pivotal role in advancing the United Nations Sustainable Development Goals (SDGs). This study demonstrates that cultural heritage serves as a living narrative, fostering global sustainable development through cross-media storytelling. It explores innovative applications of Liangzhu's ancient symbols and elements, such as 'The God with Mixed Human and Animal Facial Features,' in modern design products and the integration of 5G technology in Hangzhou, showcasing sustainable urban development practices. The research underscores the transformative potential of cultural heritage in addressing contemporary challenges while preserving historical significance.

GUO, J. (2023). Liangzhu Cultural Heritage Speaks to the World. Hangzhou Narratives and Practices of Sustainable Urban Development. Cultura, 20(1), 177–187. https://doi.org/10.3726/cul012023.0014