Cultural and creative tourism: Moldova's UNESCO heritage as a catalyst for growth

Moldova's UNESCO-recognized heritage, including the Struve Geodetic Arc and intangible cultural traditions, holds significant untapped potential to drive tourism growth and foster cultural preservation. This study is the first to comprehensively assess how Moldova's material and intangible heritage can attract global visitors while supporting local identity and conservation efforts through tourism revenue. By focusing on cultural and creative tourism, the research demonstrates its role as a catalyst for economic development and the sustainable promotion of heritage sites.

Lazar, D., Mischevca, M., & Pnake, E. (2025). Cultural and creative tourism: Moldova’s UNESCO heritage as a catalyst for growth. Modern Paradigms in the Development of the National and World Economy, 407–410. https://doi.org/10.59295/mpdnwe2024.53