Investigating the drivers of mobile learning acceptance among young adults in the World Heritage town of Luang Prabang, Laos

A study on mobile learning acceptance among young adults in Luang Prabang, Laos, reveals that perceived usefulness, ease of use, and enjoyment directly influence their intention to adopt mobile learning for heritage site awareness. Social influence and self-efficacy indirectly impact this acceptance through perceived usefulness and ease of use, respectively. Using structural equation modeling with data from 349 higher education students, the research provides actionable insights for policy recommendations in Luang Prabang, contributing to global understanding of mobile learning adoption in least developed countries.

Poong, Y. S., Yamaguchi, S., & Takada, J.-i. (2016). Investigating the drivers of mobile learning acceptance among young adults in the World Heritage town of Luang Prabang, Laos. Information Development, 33(1), 57–71. https://doi.org/10.1177/0266666916638136