Public Policies for Cultural Heritage Valorization in the 20th Century. Case Study of Cities’ Soft Power Consolidation Processes in Verona and Bistrita

Public policies for cultural heritage valorization can effectively consolidate cities' soft power, even within bureaucratically complex structures. This study reveals that interdisciplinary approaches—combining public administration and historical expertise—can uncover causal links between cultural institutions and urban development. Focusing on Verona and Bistrita, the research demonstrates how strategic cultural initiatives enhance a city's global appeal and economic resilience. The findings highlight the importance of adaptive governance in overcoming bureaucratic inertia to achieve sustainable heritage valorization. This case study provides actionable insights for policymakers aiming to leverage cultural assets for urban growth.

Mir, V. (2023). Public Policies for Cultural Heritage Valorization in the 20th Century. Case Study of Cities’ Soft Power Consolidation Processes in Verona and Bistrita. Philobiblon. Transylvanian Journal of Multidisciplinary Research in the Humanities, 28(1), 131–138. https://doi.org/10.26424/philobib.2023.28.1.10