Strategies to Promote the Development of Jingdezhen's Ceramic Cultural Tourism with an Orientation on New-Quality Productivity

Jingdezhen, renowned as the world's porcelain capital, faces the imperative to modernize its ceramic cultural tourism to align with global economic advancements. This study identifies strategies rooted in new-quality productivity—an advanced form of economic development leveraging innovation and technology—as pivotal for Jingdezhen's sustainable growth. Focusing on publicity methods, resource utilization, and human resources, the research proposes a framework to enhance ceramic cultural tourism, aiming to bolster China's cultural confidence, influence, and soft power. By integrating high technology and creative development, this approach offers a blueprint for transforming traditional craftsmanship into a dynamic, globally competitive industry.

(Ed.). (2025). Strategies to Promote the Development of Jingdezhen’s Ceramic Cultural Tourism with an Orientation on New-Quality Productivity. Tourism Management and Technology Economy, 8(1). https://doi.org/10.23977/tmte.2025.080105