AI-Driven Sentiment Analysis: A Unified Framework for Strategic Insights in Tourism

An AI-driven framework leveraging BERT and LLMs like Gemini reveals deeper, actionable insights from visitor feedback at UNESCO World Heritage Sites, such as Mystras, by addressing the 'why' behind dissatisfaction. Unlike traditional sentiment analysis, this dual approach extracts fine-grained, aspect-based recommendations, offering tourism professionals a scalable tool to strategically respond to traveler needs.

Gkaripis, N., Trichopoulos, G., & Caridakis, G. (2026). AI-Driven Sentiment Analysis: A Unified Framework for Strategic Insights in Tourism. Tourism and Hospitality, 7(2), 54. https://doi.org/10.3390/tourhosp7020054