Planning for Sustainable Tourism Development using SWOT Analysis – Case Study: Pasargad Region – Fars, Iran

A study on Pasargadae identifies that an offensive/competitive strategy leveraging internal strengths can effectively capitalize on external opportunities for sustainable tourism development. Using SWOT analysis, the research evaluates key factors influencing sustainability in the Pasargad region of Fars, Iran, to guide strategic planning. This approach aims to balance environmental, social, and economic impacts while ensuring long-term growth. The findings highlight the potential of Pasargadae as a model for sustainable tourism, offering actionable insights for planners and researchers.

Gerami, F., & Zohreh Hosseini, S. (2021). Planning for Sustainable Tourism Development using SWOT Analysis – Case Study: Pasargad Region – Fars, Iran. Athens Journal of Tourism, 8(1), 43–54. https://doi.org/10.30958/ajt.8-1-3