Jiuzhaigou Tourist Perceptions of Wenchuan Earthquake

Tourist perceptions of the Wenchuan earthquake in Jiuzhaigou Valley, China, reveal a consistent narrative across diverse visitor demographics despite the earthquake's significant impact on the local tourism industry. The study, conducted during the first Golden Week post-earthquake, found that while the disaster caused periods of depression for Jiuzhaigou's tourism, tourists' perceptions remained remarkably uniform regardless of their social properties. This insight underscores the potential for local governments and tourism enterprises to leverage these shared perceptions to actively shape the destination's image and expedite recovery efforts. The research analyzed data from 196 first-time and repeat visitors, providing a nuanced understanding of how external shocks can influence tourist behavior and industry resilience.

Yang, F., Wang, N., & Xiao, L. (2010). Jiuzhaigou Tourist Perceptions of Wenchuan Earthquake. 2010 International Conference on Management and Service Science, 1–4. https://doi.org/10.1109/icmss.2010.5577716