Acceptability of an A2R Application: Analysis of Correlations between Factors in a TAM

A study on the acceptability of Adaptive Augmented Reality (A2R) applications, conducted at Quito's historic center, reveals that perceived adaptability, ease of use, usefulness, and enjoyment are critical factors in user acceptance. Unlike prior research focusing solely on AR or recommendation systems, this study uniquely examines A2R—a hybrid mobile technology guiding users to remarkable places based on their preferences. Using an adapted Technology Acceptance Model (TAM), the researchers analyzed correlations among these variables through an experiment involving young adults aged 18–25. The findings underscore the importance of adaptability and user-centered design in shaping positive attitudes toward A2R, offering insights for future heritage tourism applications.

Tenemaza, M., Ramirez, J., & de Antonio, A. (2016). Acceptability of an A2R Application: Analysis of Correlations between Factors in a TAM. 2016 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct), 178–183. https://doi.org/10.1109/ismar-adjunct.2016.0071