Managing Cultural Tourism

A key insight from this study is that the preservation of authenticity in niche tourism, particularly within UNESCO World Heritage Sites like Naples' historic center, hinges on community involvement and strategic digital integration. While business models vary among stakeholders, similarities emerge in staffing and funding structures, underscoring the critical role of local communities in maintaining cultural integrity. The research employs a managerial approach to analyze these dynamics, revealing how digital tools can support niche tourism when applied thoughtfully. This work contributes to the limited but growing body of literature on managing dark and grave tourism, offering practical insights for sustainable cultural enhancement.

Carignani, F., & Bifulco, F. (2023). Managing Cultural Tourism. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience, 187–211. https://doi.org/10.4018/978-1-6684-7242-2.ch008