Research on Image Perception of Heritage Destination Based on Web Text Analysis : Taking Hongcun Village as an Example

Tourism image perception of Hongcun Village, a UNESCO World Heritage Site in Anhui Province, exhibits a power function distribution with pronounced 'long tail' characteristics. Analysis of traveler reviews from major Chinese platforms reveals that tourists highly value natural scenery and historical authenticity but criticize over-commercialization, limited attractions, and poor seasonal management. The study recommends protective development strategies to preserve Hongcun's cultural integrity while enriching its tourism offerings through data-driven insights.

Wang, J., Huang, Y., Luo, S., & Xiao, S. (2020). Research on Image Perception of Heritage Destination Based on Web Text Analysis : Taking Hongcun Village as an Example. E3S Web of Conferences, 143, 1025. https://doi.org/10.1051/e3sconf/202014301025