Sustainable valorization of cultural heritage via tour guides: turkish case of Ephesus ancient city

Tour guides at Ephesus Ancient City play a crucial role in mitigating the negative impacts of mass tourism on cultural heritage, according to a study published in PASOS Revista de Turismo y Patrimonio Cultural. The research highlights that guides can significantly influence tourist behavior and contribute to sustainable heritage valorization. Conducted through semi-structured interviews with Turkish tour guides at Ephesus, the study reveals their potential as key supporters for heritage site managers in reducing environmental degradation and resource consumption. Recommendations derived from this research aim to guide tourism industry practices and cultural heritage management strategies, emphasizing the importance of integrating sustainable tourism principles into local operations.

Yavuz Çetinkaya, M., & Öter, Z. (2015). Sustainable valorization of cultural heritage via tour guides: turkish case of Ephesus ancient city. PASOS Revista de Turismo Y Patrimonio Cultural, 13(6), 1401–1412. https://doi.org/10.25145/j.pasos.2015.13.097