Establishing a Scale to Assess the Factors Affecting the Competitiveness of Tourist Destinations, a Case Study in Hoi An City, Quang Nam Province

A scale to assess the competitiveness of tourist destinations, applied to Hoi An cityreveals that while visitors widely agree on key factors influencing its appeal, significant gaps persist in infrastructure and connectivity. The study developed a seven-factor, 64-criteria rating system using descriptive statistics (mean and standard deviation) to evaluate competitiveness. Preliminary findings highlight the need for targeted improvements in these areas to enhance Hoi An's tourism development. This approach provides a structured framework for analyzing destination competitiveness, offering actionable insights for heritage management.

My Dung, L., Phu Thang, N., & Thi Hong, N. (2025). ESTABLISHING A SCALE TO ASSESS THE FACTORS AFFECTING THE COMPETITIVENESS OF TOURIST DESTINATIONS, A CASE STUDY IN HOI AN CITY, QUANG NAM PROVINCE. Journal of Science Social Science, 65–76. https://doi.org/10.18173/2354-1067.2024-0068