Application of Public Relations Strategies and Tactics in Promoting the Sustainable Development of Durmitor National Park

Strategic public relations can significantly enhance the sustainable development of Durmitor National Park, Montenegro. The study identifies key promotional messages and target audiences for mountain tourism while comparing local practices with global standards. Using SWOT analysis and comparative methods, it reveals that leveraging advanced promotional tactics—such as those employed in Europe—can overcome current limitations in communication and positioning. The research suggests tailored strategies to maximize the park's tourism potential, offering actionable insights for stakeholder organizations (OSJ) to improve media engagement and long-term conservation efforts.

Stijepović, D. (2024). APPLICATION OF PUBLIC RELATIONS STRATEGIES AND TACTICS IN PROMOTING THE SUSTAINABLE DEVELOPMENT OF DURMITOR NATIONAL PARK. International Scientific Journal Monte, 9(1). Internet Archive. https://doi.org/10.33807/monte.20243089