When the Global Meets the Local in Tourism—Cultural Performances in Lijiang as Case Studies

Cultural performances in Lijiang's Old Town exemplify the dynamic interplay between globalization and localization in tourism. The study reveals how three performances—Naxi Ancient Music, Lijiang Impression, and Naxi Marriage Courtyard—are transformed into cultural products to meet global tourist demands while retaining local ethnic heterogeneity. This process highlights the tension between the homogenizing forces of global capital and the preserving of indigenous identity, offering insights into the evolving nature of heritage tourism.

Zhu, Y. (2012). When the Global Meets the Local in Tourism—Cultural Performances in Lijiang as Case Studies. Journal of China Tourism Research, 8(3), 302–319. https://doi.org/10.1080/19388160.2012.704243