Research on Evaluation of Popularity of Lijiang Scenic Area Based on Microblog Data

A study analyzing microblog check-in data reveals that foreign tourists, particularly young and middle-aged females, drive tourism activities in Lijiang's scenic areas, with a predominant positive emotional response (43.82%). High-popularity attractions like the Old Town of Lijiang, Lugu Lake, and Yulong Snow Mountain dominate tourist interest, while sites such as Baisha Mural and Shigu Town attract significantly less attention. The research leverages spatial-temporal analysis to map tourist emotions, aligning with the development of key tourist zones in Lijiang.

CHEN, B.-y., YANG, K., WANG, J.-s., & SUN, M.-z. (2017). Research on Evaluation of Popularity of Lijiang Scenic Area Based on Microblog Data. DEStech Transactions on Computer Science and Engineering, (cece). https://doi.org/10.12783/dtcse/cece2017/14500