Commercial Features in Interior Architecture of Hoi An Ancient Town, Vietnam in the Process of World Cultural Heritage

Hoi An Ancient Town's interior architecture, particularly its ancient houses, embodies a rich tapestry of cultural exchanges and local traditions that have been preserved over centuries. These structures, pivotal to Hoi An's status as a UNESCO World Heritage Site, exhibit unique commercial features that reflect historical value and cultural influences. Qualitative research reveals that despite extensive cultural interactions, the town has maintained its distinct identity without losing local elements. The study proposes practical solutions for preserving this heritage, including government policies to protect architectural and decorative features, promote nostalgia businesses, and enhance educational value. This approach aims to balance sustainable tourism development with ecological-cultural progress, benefiting both communities and visitors.

Van, N. T. B., & Singyabu, S. t. (2023). Commercial Features in Interior Architecture of Hoi An Ancient Town, Vietnam in the Process of World Cultural Heritage. Pakistan Journal of Life and Social Sciences (PJLSS), 21(1). https://doi.org/10.57239/pjlss-2023-21.1.008