Interpretation of Symbolic Representations as a Method of Personalising Guide Narration (on the Example of Analysis Regarding Zoomorphic Symbols in the Selected Emblems of Tenement Houses in Kraków)

Zoomorphic symbols in the architecture of Kraków's historic center offer rich symbolic potential and visual appeal, making them highly effective for personalizing guide narration and thematic sightseeing routes. This study demonstrates that such symbols can enhance the interpretive experience for tour guides while catering to diverse tourist groups across ages. The research employs historical, cultural, and semiological analysis to decode the pragmatic patterns of these symbols, providing practical insights for both professional guides and independent route planners. While the analysis is primarily focused on the city center—with occasional references to notable outlying examples—the findings underscore the broader applicability of this method in heritage interpretation.

Janeczko, K. (2019). INTERPRETATION OF SYMBOLIC REPRESENTATIONS AS A METHOD OF PERSONALISING GUIDE NARRATION (on the Example of Analysis Regarding Zoomorphic Symbols in the Selected Emblems of Tenement Houses in Kraków). Folia Turistica, 52, 139–167. https://doi.org/10.5604/01.3001.0013.2647