Summary
Hotels and lodges at Victoria Falls, Zimbabwe, face significant barriers to adopting sustainable practices despite the growing importance of green tourism. Key challenges include high costs for green technology, insufficient stakeholder support, limited financial resources, lack of awareness, inadequate infrastructure, and weak regulatory frameworks. The study highlights that while simple cost-effective measures like energy management, water conservation, and waste management are implemented, their effectiveness is hindered by these internal and external factors. Recommendations emphasize the need for stronger green tourism policies, guest education, and active stakeholder engagement to overcome these obstacles.
Citation
Rinomhota, A. (2025). The Challenges Of Integrating Sustainable Practices In Hotels And Lodges: A Case Study Of Victoria Falls. International Journal of Business & Management Studies, 06(02), 109–128. https://doi.org/10.56734/ijbms.v6n2a8