Fez: Embracing sustainable tourism through tradition and innovation

Fez's medina exemplifies the delicate balance between preserving cultural heritage and adopting sustainable tourism practices. This study highlights Fez as a model for integrating tradition with innovation to address contemporary environmental and societal challenges. It analyzes strategies for managing visitor influx while respecting urban and natural environments, examining technological and organizational innovations such as waste management, water conservation, renewable energy, and digital services. The research also underscores the importance of community engagement and participatory governance in creating a mutually beneficial tourism experience. By showcasing Fez's sustainable practices, this work offers valuable insights for other heritage destinations worldwide, emphasizing the potential of tradition and innovation to drive responsible tourism.

Hamza Boujida, & Issam Debbagh. (2024). Fez: Embracing sustainable tourism through tradition and innovation. World Journal of Advanced Research and Reviews, 23(2), 523–532. https://doi.org/10.30574/wjarr.2024.23.2.2006